Worked with editorial, product marketing, social, and creative teams to design marketing video assets, which improved ad performance by 19%. Created graphic design standards for motion graphic assets, which improved brand consistency for six teams. Integrated music, voice-over, and sound effects to enhance video content, facilitating a 57% rise in content shareability. Designed over 124 static and video assets, utilizing different styles and approaches, nearly all of which were included in public campaign efforts. Organized a cross-functional workshop on the importance of visual design in UI, expanding collaboration projects.
2021 - 2023
Carta Healthcare
Junior Graphic Designer
Collaborated with Marketing, PR, and Social Media teams to design graphics, boosting social engagement by 32%. Used HTML and CSS to create a high-fidelity mockup, highlighting custom graphics for a product before its launch to 412 hospitals. Developed original graphics for use in a public health campaign, which reached over 80,664 community members. Mentored and instructed a small team of six, including junior designers and videographers. Implemented an A/B testing framework for digital ads, which slashed cost per acquisition by 18%.
2020 - 2021
Emanate
Graphic Design Intern
Built concepts and designs for 17 clients, including consumer products, electronics, and enterprise technology, utilizing Adobe Photoshop and Illustrator. Fashioned design elements for and edited PowerPoint presentations given by the CEO to shareholders and the entire 52-person company. Produced visual content for Facebook and Instagram posts, which, in total, received over 1,628 points of engagement. Revamped company logo and business cards, boosting brand image.
My Skills
Core competencies that drive my performance.
Adobe Creative Suite
Adobe Photoshop92 %
Adobe Illustrator92 %
Adobe After Effects96 %
Adobe InDesign91 %
Adobe Premiere Pro90 %
Social Media
Facebook94 %
Instagram97 %
TikTok96 %
HTML/CSS
Microsoft Office
Microsoft Word95 %
Microsoft PowerPoint90 %
Education
Empowering Creativity through
2016 - 2020
B.F.A.
University of Chicago
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